She has contributed to the web standards projects curriculum framework and. People often use these terms interchangeably which is understandable, as the lines are somewhat blurry, but each is a bit different. About a book apart we cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. A short book for content strategists and managers on implementing a complete content strategy in wordpress. I just read all the topranking web pages for the keyword content strategy so you dont have to all of those pages will help you define the term, but not many of them dive deep enough to. The inverted pyramidthis term describes a classic news story structure in which all the most important basic information.
Learn more about content strategy for the web the content strategy toolkit is the. A successful content strategy requires us to combine art and science. Briefs are available in paperback via our printondemand service, so they ship separately from standard paperbacks. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well. The second edition provides a good general introduction to content. The elements of content strategy, is available from a book apartan excerpt is. Define your audience and how to turn them into customers. A curated list of useful books relating to content strategy.
Over the next few weeks ill delve into the application of a. Content strategy is boring and thats ok brain traffic. Basic principles read this chapter online the craft of content strategy. This is one of those books youll find yourself quoting from weekly. Explore a content strategy framework and processes from both consultancies and inhouse marketing departments dig into case studies and interviews from brands in academia, apparel, network. The classic writers handbook, this gives you the golden rule for writing and. Are involved in building a content framework company website, online help, app store and. Within that framework, i am able to build out my strategy.
In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. Both people and organizations need to establish a strategic framework for significant success. Content strategy for the web, kristina halvorson the industry standard primer clout. Too often, we dont think of text and writing as part of our design process, but this book proves that they very much are. The book apart series is great, fast reads and very useful information.
To do content strategy, defined as the planning and leadership of content. The right content strategy training should teach you everything you need to know about the topic, front to back. The first section of this book is organized around these fundamentals. Which is why this piece makes an awesome case for content strategy. My company, avitage, provides content strategy servicesfor content marketing initiatives, with unique approaches to rich media and video content. Choose from tracks in content strategy, data science and analytics, and learning design. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Were going to shore up the science side of the equation with an agile framework to help you improve your content strategy. We are delighted to present the third volume in the a book apart series. Futureready content by sara wachterboettcher the future is flexible, and were bending with it. The rallying cry here is the importance of structure in. Erika teaches you about integrating content, structure, and tone into a single, compelling experience. Methods, guidelines, and templates for getting content right meghan casey new riders find us on the web at.
Stop being hamstrung by missing content and read this book. A book apart the elements of content strategy designing the. The 6step content strategy framework for mighty content. Mastering strategic management open textbook library. Content strategy refers to the planning, development, and management of contentwritten or in other media. I call this fullcircle knowledge youll have everything you need to implement. It can be a minefield of tools, poor practices and datapacked theories. Kristina halvorson is the ceo and founder of brain traffic a content strategy consultancy. Erin edited a list apart magazine for ten years and coedits contents. Spool ceo and founding principal, user interface engineering karen mcgranes content strategy for mobile brilliantly describes our biggest challenges and opportunities in the wild, wild west of content. A framework for content marketing strategy smart insights. A smart, thoughtful, forwardthinking content strategy is a critical part of creating the seamless customer experience you describe so well. What is the best content strategy framework for startups. A content plan lets you define the role your content will play as part of your overall brand building.
A development guide user engagement metrics, which measure what users do on your website and how. Content strategy for the web was a great overview of learning the process of content strategy at a large organization. A lot depends on who you are and what sort of content strategy youre interested in. The elements of content strategy brief books for people. Kristina halvorson author of content strategy for the web and ceo at brain traffic. Are an interaction designer or information architect and want to expand your niche a bit. Content strategy is largely undefined, messy and a challenge. Instead, our discipline rests on a series of core principles about what makes content effectivewhat makes it work, what makes it good. A messaging framework clarifies what you want your audiences to know and believe about you, and tries to prove that this message is true.
A strategic framework for successful digital transformations. Scott has focused on the content side of digital experiences since 2009, and was. Sizing svg is more complicated than sizing an img, writes chris coyier in this excerpt from his new a book apart. A content, marketing, measurement business framework post by. In the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. See, think, and do are the three most valuable stages in your business framework. Content marketing strategy, content strategy, and content plan.
To do content strategy, defined as the planning and leadership of content projects and online publishing endeavors, is to run point. Taking the shift to mobile as a focus for improving. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. Many digital marketers are talking about 20 being the year when content marketing becomes a priority. To me, content strategy is a framework for understanding. How to plan an effective content strategy to quadruple. Here is an easy to follow framework for a content strategy. Content strategy is part of most content marketing strategies. A book apart the elements of content strategy designing. Everything you say here about content and content strategy can apply equally to the creation of a book. A brilliantly succinct book that brings strategy planning and implementation down from the vaporous conceptual heights of theory and makes it concrete, practical and accessible. This book is not an argument for the importance of content strategy.
Having worked at a large nyc based digital strategy agency most of the concepts in this. A full day workshop where youll learn the exact type of content you need to bring in more leads and sales an actionable workbook where you can plan your entire year of content. Very often i find that books appearing in the empowermentpersonal growth field, or from various coaching disciplines, are nothing but fluffedup advertorials for the authors speaking career or seminars. While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. This is a great resource, particularly if you have already been practicing content strategy cs. She is the author of content strategy for the web, the host of the 5by5 podcast content talks, and the f ounder.
If vision and mission are the heart and soul of planning in the polc framework, then strategy, particularly strategy formulation, would be the brain. Read the elements of content strategy, enjoy it erin is a hell of a writer, and go make the web better. Content strategy, according to kristina halvorson and melissa rach. Whats the best approach for creating a useful content.
A compelling read for both experienced content strategists and those making the transition from other fields. The elements of content strategy is available to read for free. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. The term has been particularly common in web development since the late 1990s. Your organizations success and your personal success depend. To be effective at content marketing, it is essential to have a documented content marketing strategy. For me, i find that one of the easiest ways to create a content strategy is to develop a framework. In this case, a content marketing strategy is the smaller strategy inside the larger one, content strategy. Presents a content strategy framework and ways to implement in both inhouse marketing departments and consultancies includes case studies, interviews, and lessons learned from retail, apparel.
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